About Us

We are the UK's BIGGEST online sellers of clearance food and drink. Our product range consists of over a 1000 lines including short dated, out of date and in date goods. With new products arriving on a daily basis and an increasing variety of non – food items, you’re sure to find something you’ll love at much lower prices than the leading retailer.  

Our lines are branded with the largest manufacturers and supermarkets in the world, or de- identified at their request.  We sell lines that have been discontinued, in older packaging, trial lines and lines from discounted manufacturers.  

We pride ourselves on delivering only the very best quality products to you, our consumer, at the lowest possible price and we strive to provide a professional yet friendly service to all our customers and suppliers.

Approved Food is SIMPLE - our lines are here today and gone tomorrow.  We can deliver your order securely throughout the UK and our delivery charges are extremely competitive.  You should usually expect your order within 2-3 working days (however during busy periods this may take longer), so don't delay...

Starting off as market traders in Hull and Doncaster, we progressed into food wholesale and supplying other market traders. From wholesale we moved into a number of retail outlets that currently supply only the public. We specialise in selling short-dated or out-of-date "Best Before" dry food products as well as fully coded clearance stock. We do not however sell chilled or frozen "Use By" products.

Approved Food can offer fantastic value for money that no supermarket can ever compete with. Our customers understand that the shelf life of food and drink is often much longer than the best before date provided on a label. For further information regarding the safety of food beyond the best before date see http://www.eatwell.gov.uk/foodlabels/labellingterms/bestbefore/ 

Our Golden Rules

We are very particular about what we buy and what prices we sell goods at. Our number one priority is to make sure nothing we sell has any adverse quality-related problems.

• The price on every product relates to the date and we will never “pull the wool over your eyes”.
• Everything we buy is genuine value for money
• We are a family business with family values.